Blending the best of Traditional Marketing Solutions like Print Marketing, with the latest Social Media and Inbound Marketing techniques to provide the best overall results. Many firms will do either Traditional or Internet Marketing, our global firm provides the best blend.
Twitter is an essential tool for a company to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around the company brand. CWT will not only create the Twitter profile, design the background, but we will teach the Client how to use Twitter internally for a dynamic company culture, at events to interact with participants and the community, and to target relevant users that will buy the Client products or services.
Facebook is an essential tool for a company to engage its audience and to build a conversation with their customers. Facebook provides many excellent oppurtunities, but also provides many oppurtunities to create issues. Just like many compainies choose to have a PR firm handle their public interactions, Facebook needs to be properly managed, by a professional firm as well.
A blog is a great way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture. CWT will design and develop the blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.
When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. CWT will develop and execute on a strategy to produce high-quality, entertaining content that social media users love and value. No content or message can be guaranteed to go “viral.” However, by using our validated methods, a company is able to drive traffic to a site and position itself to gain fans and evangelists by becoming an authority figure in its industry.
A well-written, value-driven blog post is essential in driving traffic, establishing authority, and adding value to the community. The blog is not a press release page; instead, it should target a highly relevant audience, teaching them new things about the Client’s industry, reviewing products, or just displaying the Client’s fun company culture. CWT will teach a client how to write value-driven articles that transcend the mundane PR releases that every company develops. By using CWTenterprises.com’s validated methods, a company will capture its social media audience and create evangelists and fans that will promote the company.
Social tools now provide companies with a great way to monitor their brand, and most importantly, to respond to anyone who is talking about them. CWT will develop systems, tools, and processes so that a company is able to quickly find relevant users on Twitter and monitor the space for mentions of the company. Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.
Print Marketing still makes a lot of sense. Our firm has printers in multiple states ensuring the highest quality and quickest turnaround times. We've spent a great deal of time learning and developing the best ways to pair Print Marketing with our Social Media Marketing and have created many successful Hybrid campaigns over the years.